Coldplay’s latest album, Moon Music, is out now. Lately, the band has generated some attention by noting that this album, their 10th, will be one of their last, as they intend to only release 12 albums. Not only have they planned that, but the group knows exactly the sorts of albums they want their final two releases to be.

Within 10 minutes of the segment airing, Coffey said 31,000 people were shopping for copies of the album on the QVC website. For context, the current number one album in the US, Future's Mixtape Pluto, sold 129,000 copies in its first week on the charts.