Facebook parent Meta Platforms Inc. debuted a new artificial intelligence tool that can generate or edit videos based on a simple text prompt, elevating competition with rivals like OpenAI and Google in the race to develop the world’s most advanced AI technology.

The text-to-video tool creates high-quality, 1080p images with sound, Meta says, but there's no release date. For now, it's clever marketing to keep up with OpenAI and Google.

Meta released Movie Gen on Friday. It generates AI videos and sound using text prompts. It's Meta's latest volley in its battle against OpenAI.