Sony Pictures and Masters of the Universe producer Escape Artists are developing a live-action film based on the classic Mattel toy View-Master.

Mattel is continuing to bring some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master live-action movie is in the works. The movie is in development along with Sony Pictures Entertainment,

The highly anticipated live-action adaptation of She-Ra has just taken a major step forward, with a significant update on its development.

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and Escape Artists.

After all, the Barbie director taught the fine folks at toy company Mattel that there was clearly a billion-plus dollar box office demand for its various chunks of consumer-grade plastic. And all it took to extract said cash from an eager movie-going public was a genuinely funny script with a gently satirical point of view written by two highly decorated screenwriters,

Mattel is continuing to bring some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master live-action movie is in the works. The movie is in development along with Sony Pictures Entertainment,

According to Variety, Mattel is officially working on a live-action film about its 1940s-era 3D stereoscopic toy in collaboration with Sony Pictures and Escape Artists (the folks behind The Equalizer 3 and Mattel’s long-delayed live-action Masters of the Universe Amazon film).