Sony Pictures and Masters of the Universe producer Escape Artists are developing a live-action film based on the classic Mattel toy View-Master.

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, i

Yes, it’s happening, the toy company Mattel behind Barbie and Hot Wheels, is developing a live-action feature film based on the stereoscopic image device View-Master. The film project is set up at Sony Pictures with Escape Artists producing.

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and Escape Artists.

Mattel is continuing to bring some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master live-action movie is in the works. The movie is in development along with Sony Pictures Entertainment,

Master" feature film with Sony Pictures Entertainment and Escape Artists based on the company's timeless 3-D image toy, the company announced on Wednesday. View-Master has entertained children and adults since its introduction in 1939.

According to Variety, Mattel is officially working on a live-action film about its 1940s-era 3D stereoscopic toy in collaboration with Sony Pictures and Escape Artists (the folks behind The Equalizer 3 and Mattel’s long-delayed live-action Masters of the Universe Amazon film).

Perhaps hoping to have the next Barbie on their hands, Mattel and Sony have reunited for a new toy feature. Live-Action View-Master Film in Development from Mattel Films and Sony