The new logo is intended to cleverly combine the initials IDW, taking the tops of the letters 'ID' and the bottom of a 'W'.

Uncover the secrets of effective logo design, from font psychology to essential tools, for a brand that stands out. Insights ...

Baskin Robbins, the popular American multinational chain of ice cream and cake specialty shops, was founded in 1945 in ...

Coca Cola is one of the most famous brands in the world and its logo is instantly recognisable - but it also has a hidden ...

The clever, 'subliminal' message hidden in the FedEx company logo, which helps convey its purpose to customers, has left some ...

The company had humble beginnings, with Dr John Pemberton serving the world's first Coca Cola at Jacobs' Pharmacy in Atlanta, ...

The Coca Cola logo is one of the most recognisable in the world, with its iconic red and white design and flowing script - ...

The Apple logo is one of the most iconic symbols in the world, but there are still many things people don't know about it ...

Apple's iconic logo is recognised around the world and there's many theories surrounding what it means and the reason there's ...

"Moo Deng the Pygmy hippo" phenomenon has not only attracted visitors from all over Thailand and abroad to Khao Kheow Open ...

The logo is recognised across the globe - but it turns out there's something special even die-hard fans might not have ...

Delta is refreshing the cabins of its Boeing 757 and Airbus A350 jets. It comes after the 737 Max 10 was further delayed.