By applying Adelaide's Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s ...
Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus ...
DDM’s Lindsay Van Kirk says cookie-based buying broke programmatic, but contextual targeting can build a better ecosystem for ...
In a virtual seminar on Friday, Madison and Wall analysts shared their predictions for Tiktok's ban and Google Ads' potential ...
Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft is moving on from Promote IQ.
Pixability launched GenAI Contextual Segments (CGS) to reach specific audiences across a wider range o YouTube content.
Hi Readers, Welcome back to the AdExchanger Commerce Media Newsletter. In this week’s edition, we’re taking a look at TikTok ...
As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.
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