South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across ...

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New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and ...

Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of ...

The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and ...

Zepto’s campaign is all about embracing tradition with a touch of humour and a whole lot of love. After all, the sweetest moments are the ones we share. So, this Diwali, it is urging consumers to take ...

Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing ...

Cricketer Rohit Sharma recently partnered with True Elements to launch a licensed brand, RS by True Elements, and co-build a product line. The reason? The digital-first company wanted to woo a diverse ...

VML announced the ‘Har ghar mein star’ (A star in every home) campaign for Star Cement, to underscore the company’s ...

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning ...

In print advertising by BFSI, LIC of India emerged as the No 1 advertiser controlling 12% to total ad volumes during H1-2024.

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.