Global customer director Tamara Strauss has left Premier Inn after five years with the company, with the brand declining to ...

In an attempt to give marketers a reason to invest in TV, the three biggest broadcasters have created a tool to quantify TV’s ...

The finance department must choose between “this or that” when it comes to investment. Marketers, then, need to make the ...

The bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social ...

In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...

Fold7 partnered with YouGov to conduct world-first research with 2,000 consumers, to find out how a generous spirit could ...

The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...

From collaborating with KOLs in China to driving “incremental revenue” through live shopping, brands are using social ...

Marketers are spending huge sums of money on retail media search - but without a strong brand you are just frittering budget ...

New research from the LinkedIn B2B Institute and Media Science reveals 81% of B2B video adverts fail to register.

For a business that had been largely sales focused, regional testing proved the cornerstone of Laithwaites Wine’s successful ...

Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more ...