The company has an AI DJ and is now making AI playlists. But the real growth could come out of AI ads, all of which Travis Hoium covers in this video. *Stock prices used were end-of-day prices of Oct.

In a blog post the music streaming giant recommends subscribers stick to "genre," "mood" or "artist" prompts to generate the most successful playlists, but it stipulates that anything from movie characters to emojis can be used. Examples include, "Upbeat folk music for a scenic fall road trip," and "2000 era hype jams for the tailgate."

With the help of generative AI, Spotify can create a detailed playlist through a simple text prompt. The beta feature is expanding to four more countries.