The marketing, advertising, and media landscapes saw remarkable transformations. However, 2025 promises to weave GenAI even ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Asa Hiken - 4 hours 38 min ago By Lindsay Rittenhouse - 8 hours 8 min ago By Ewan Larkin - 8 hours 8 min ago ...

With over 40 pages of in-depth insights, the report outlines how brands can harness this new media environment to drive ...

Scowl signs with Dead Oceans, Luminate launches Index Chart to measure impact of artists' brand deals, Warner Chappell and ...

Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.

If Gen Z were the first generation to grow up as true digital natives, then Gen Alpha are even more plugged in and susceptible to trends like these. The risk is only growing. It’s easy for brands to ...

As we navigate this new landscape, several key trends are shaping the future of brand management, offering both challenges and opportunities for businesses. The Rise of Purpose-Driven Branding One ...

Sony's LinkBuds line consolidates itself in several ways, and expands in others (more Olivia Rodrigo and a speaker!), with ...

The best watches for women to invest in right now include timeless round-dial designs from brands like Patek Philippe, ...

A new trend on the social media app sees staff members use terms popular with Gen Z in a bid to connect with them online.