Citing the cost, Paramount Global and Nielsen have failed to reach a renewal agreement. For now, Paramount will be using the audience data of Nielsen rival VideoAmp.

Paramount Global and Nielsen are at loggerheads in a contract dispute that means CBS and other properties won't have data from the measurement giant

Nielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate. The big picture: Nielsen is still considered the gold standard for measuring ratings,

A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized that all of its other customers and the industry at large would continue to have full access to its data, even if a new deal is not reached by the deadline. Nielsen has a deal in place with every other legacy media company.

Paramount Global says it will be forced to drop Nielsen ratings on October 1 if the two sides cannot come to a deal for measurement services

It’s official. Entertainment giant Paramount Global ($PARA) has parted ways with the Nielsen ratings system over contract terms. Paramount blamed

The TV ratings contract between Paramount and Nielsen expired on Monday without a new deal in place, just hours ahead of the 2024 Vice Presidential Debate moderated by CBS. Paramount didn't immediately respond to a request for comment from TheWrap.