South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across ...

Zepto’s campaign is all about embracing tradition with a touch of humour and a whole lot of love. After all, the sweetest moments are the ones we share. So, this Diwali, it is urging consumers to take ...

New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of ...

In print advertising by BFSI, LIC of India emerged as the No 1 advertiser controlling 12% to total ad volumes during H1-2024.

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

VML announced the ‘Har ghar mein star’ (A star in every home) campaign for Star Cement, to underscore the company’s ...

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning ...

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.

The co-founder of Evolute Global describes how brands can leverage their history to stand out in a crowded marketplace and ...