For the sophomore season of Taaza Khabar, Disney+ Hotstar launched a quirky campaign film, centred around the series' lead character, Vasya, portrayed by Bhuvam Bam. The film creatively showcases ...

Navratri celebrates Goddess Durga's triumphant victory over the demon Mahishasura. Gifted with immortality by Lord Brahma, Mahishasura could only be vanquished by a woman, a notion he deemed ...

Shrachi Group has formed an alliance with OnTrack’s digital & entertainment arm, ODE. This collaboration aims to change Indian sports by combining Shrachi’s infrastructure with ODE’s media asset ...

Colour is the secret language brands use to speak to us without saying a word. It shapes how consumers feel, influences their choices, and, for many, creates that instant connection when they see a ...

JSW Paints, the paints company and part of the JSW Group signed actor Dulquer Salmaan as its brand ambassador for the Southern markets. This partnership marks a new chapter for the brand as it ...

FCB Interface, a part of FCB Group India, announced Ruchita Purohit's elevation to President and Head of Office for its Mumbai operations. In her new role, she will lead the agency's overall efforts ...

The Leapfrog Network has appointed Vishnu Kanth Gokul BJ as Senior Vice President of Business and Growth. He joins the organisation from Two99, where he served as Chief Growth Officer. In a LinkedIn ...

In a move to enhance its data-driven marketing capability, Havas India has locally launched CSA, the global technology, data, and analytics division of Havas, aimed at empowering brands to ...

A viral social media trend encouraging users to post a message opting out of Meta’s use of their content for AI training has resurfaced, despite having been thoroughly debunked previously as a hoax.

In advertising, innovation often gets caught in a tug-of-war between creativity and conformity. While clients often want ‘something new’, ‘something different’, little room for creativity is left at ...

In a recent interview with Bloomberg, MIT economist Daron Acemoglu emphasised that while he isn’t opposed to artificial intelligence (AI), the technology is currently overhyped. “I’m not an AI ...